Facebook is Mall of America

In the office today, we talked more Facebook. It's an important component of the industry we play in.

Here's a little analogy that we think is right:

Facebook is to the Internet as the Mall of America is to the rest of the world: there are a lot of people, activity and commerce on the inside, and you definitely want a stall/shop/exhibit there, but your warehouse, your home base, is always going to be on the outside.

Sure is fun thinking about how all these things intertwingle.... 

This is part of the long term Archive, originally published on

Categories: Facebook, Social Media, Web 2.0


Last modified at